[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.felinka.cz\/je-vyroba-reklamnich-predmetu-vyhodna\/#Article","mainEntityOfPage":"https:\/\/www.felinka.cz\/je-vyroba-reklamnich-predmetu-vyhodna\/","headline":"Je v\u00fdroba reklamn\u00edch p\u0159edm\u011bt\u016f v\u00fdhodn\u00e1?","name":"Je v\u00fdroba reklamn\u00edch p\u0159edm\u011bt\u016f v\u00fdhodn\u00e1?","description":"K tomu, aby byla firma \u00fasp\u011b\u0161n\u00e1 na trhu, pot\u0159ebuje p\u0159edev\u0161\u00edm dosahovat st\u00e1le vy\u0161\u0161\u00edho zisku. To si zajist\u00ed p\u0159il\u00e1k\u00e1n\u00edm nov\u00fdch z\u00e1kazn\u00edk\u016f a udr\u017een\u00edm t\u011bch star\u00fdch. To se v\u0161ak leh\u010deji \u0159ekne, ne\u017e...","datePublished":"2020-09-13","dateModified":"2023-09-11","author":{"@type":"Person","@id":"https:\/\/www.felinka.cz\/author\/#Person","name":"","url":"https:\/\/www.felinka.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d6cba3ab97c30e0df0e32548954cb6b1550f4672bd3a4687bf1118b122d757e8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d6cba3ab97c30e0df0e32548954cb6b1550f4672bd3a4687bf1118b122d757e8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"felinka.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.felinka.cz\/wp-content\/uploads\/penize1_10_8.jpg","url":"https:\/\/www.felinka.cz\/wp-content\/uploads\/penize1_10_8.jpg","height":0,"width":0},"url":"https:\/\/www.felinka.cz\/je-vyroba-reklamnich-predmetu-vyhodna\/","about":["N\u00e1kupy"],"wordCount":447,"articleBody":"     K tomu, aby byla firma \u00fasp\u011b\u0161n\u00e1 na trhu, pot\u0159ebuje p\u0159edev\u0161\u00edm dosahovat st\u00e1le vy\u0161\u0161\u00edho zisku. To si zajist\u00ed p\u0159il\u00e1k\u00e1n\u00edm nov\u00fdch z\u00e1kazn\u00edk\u016f a udr\u017een\u00edm t\u011bch star\u00fdch. To se v\u0161ak leh\u010deji \u0159ekne, ne\u017e ud\u011bl\u00e1. Nen\u00ed tedy divu, \u017ee kolem tohoto probl\u00e9mu vznikla prakticky cel\u00e1 v\u011bda, kter\u00e1 kombinuje znalosti z psychologie s ekonomikou a managementem.To v\u0161e samoz\u0159ejm\u011b s c\u00edlem ovlivnit co nejv\u00edce z\u00e1kazn\u00edk\u016f, aby si koupili n\u00e1\u0161 produkt, bez ohledu na jeho kvalitu. K tomuto \u00fa\u010delu jsou vyu\u017e\u00edv\u00e1ny nejr\u016fzn\u011bj\u0161\u00ed zp\u016fsoby propagace, a\u0165 u\u017e jsou p\u0159\u00edm\u011bj\u0161\u00ed \u010di m\u00e9n\u011b p\u0159\u00edm\u00e9. A a\u010dkoliv t\u00edm mezi \u0161irokou ve\u0159ejnost\u00ed zdaleka nejzn\u00e1m\u011bj\u0161\u00edm je reklama, zvl\u00e1\u0161t\u011b ta televizn\u00ed, nen\u00ed ani zdaleka jedin\u00e1.Pat\u0159\u00ed sem nap\u0159\u00edklad tak\u00e9 rozd\u00e1v\u00e1n\u00ed nejr\u016fzn\u011bj\u0161\u00edch drobn\u00fdch p\u0159edm\u011bt\u016f na promo\u010dn\u00edch akc\u00edch, nap\u0159\u00edklad p\u0159i jubilejn\u00edm v\u00fdro\u010d\u00ed vstupu firmy na trh \u010di otev\u0159en\u00ed nov\u00e9 pobo\u010dky. C\u00edlem je vzbudit v potenci\u00e1ln\u00edch z\u00e1kazn\u00edc\u00edch zv\u011bdavost a chu\u0165 nav\u0161t\u00edvit dan\u00fd podnik. Pak u\u017e je jen ot\u00e1zkou jin\u00fdch technik, aby jej p\u0159esv\u011bd\u010dili k n\u00e1kupu.Ov\u0161em m\u00e1 to je\u0161t\u011b jeden c\u00edl. Pokud toti\u017e pou\u017e\u00edv\u00e1te p\u0159edm\u011bty s logem dan\u00e9 firmy, pak ji vlastn\u011b nev\u011bdomky propagujete. Pokud t\u0159eba nos\u00edte k\u0161iltovku s jej\u00edm znakem, \u010di pou\u017e\u00edv\u00e1te nap\u0159\u00edklad v pr\u00e1ci reklamn\u00ed propisku, d\u011bl\u00e1te on\u00e9 firm\u011b prakticky zdarma reklamu.Ot\u00e1zkou v\u0161ak je, zda se tato v\u00fdroba reklamn\u00edch p\u0159edm\u011bt\u016f vyplat\u00ed. P\u0159eci jen, i kdy\u017e pou\u017eijete ty nejlevn\u011bj\u0161\u00ed materi\u00e1ly, co\u017e je obvykl\u00e9, n\u00e1klady tu st\u00e1le jsou. Je t\u0159eba tak\u00e9 po\u010d\u00edtat s t\u00edm, \u017ee zdaleka ne v\u0161echny budou rozd\u00e1ny. Co s t\u011bmi, kter\u00e9 n\u00e1m z\u016fstanou a budou jen bez u\u017eitku sed\u011bt ve skladu?Toto v\u0161echno je t\u0159eba vz\u00edt v \u00favahu, ne\u017e se pro tento zp\u016fsob propagace rozhodneme. Pokud toti\u017e zvol\u00edme \u0161patn\u011b, pak byly pen\u00edze, kter\u00e9 jsme na tento \u00fa\u010del vynalo\u017eili (a \u017ee \u010dasto nejde zrovna o malou sumu) vlastn\u011b vyhozeny kom\u00ednem.Je tedy \u017e\u00e1douc\u00ed, aby si firma p\u0159edem dob\u0159e rozmyslela, kter\u00fd zp\u016fsob propagace pro ni bude nejvhodn\u011bj\u0161\u00ed. K vybr\u00e1n\u00ed je jich mnoho, tak\u017ee \u0159e\u0161en\u00ed se najde pro ka\u017ed\u00fd podnik. A to je to d\u016fle\u017eit\u00e9.                                                                                                                                                                                                                                                                                                                                                                                          3.8\/5 - (12 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Je v\u00fdroba reklamn\u00edch p\u0159edm\u011bt\u016f v\u00fdhodn\u00e1?","item":"https:\/\/www.felinka.cz\/je-vyroba-reklamnich-predmetu-vyhodna\/#breadcrumbitem"}]}]